The Lean Playbook | Meet the authors
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Meet the authors

With some 50 years combined experience, these are the 4 authors behind The Lean Playbook.

Go beyond theory with The Lean Playbook! This is a pioneering book that depicts, from a practical standpoint, how to introduce Lean in an organization, optimize value streams and facilitate culture change and innovation. It is a different book aimed at everyone with real life cases where Lean made a significant impact in the business.


Iván has become a true expert in people transformation along more than 5 years working with large companies.

Iván Martín

Sensei, coach and serial improver.
Antonio Medina

Antonio has proven Lean experience in many international companies and he is serial article writer in Business Agility topics.

Antonio Medina

Optimist and superhero (to his daughter)

Daniel is a Lean Consultant certified as Practitioner and Trainer and has also participated in Lean initiatives from inception to completion.

Daniel Santiago

Runner, music lover, techie juggler and more!

Antonio José focuses his life on helping people and organizations to improve and Lean Thinking is his way.

Antonio José Rodríguez

Passionate, familiar and energetic

The authors say